The Profit Multiplier Call

November 26, 2012

Last week, I had a conversation with a friend regarding his website conversions. As we were talking, we put on paper the things that he needs to do in order to improve and get the results he wanted.

During our conversation, I had the idea of writing an article about website conversion. So this article is about that and you will find some tips on how to to that. I have listed some of them below.

Website Conversion Checklist

Website Conversion Tip 1 – Have clear goals for your website

You need to have a clear picture of what your goals are regarding conversions, traffic and sales.

Write down clear goals for your website and if you are facing trouble, here are some examples of goals you can have down.


  1.   My squeeze page has to have a 40% conversion rate in 4 months.
  2.  10% from my overall website traffic will convert into subscribers to my newsletter. 
  3.   My optin form  has  a 15% conversion rate 

Here is a tool that you can use to create A/B tests for free and it’s called Content Experiments ( it’s the new version of Google Website Optimizer).  To use Content Experiments, sign in to Analytic’s  open Standard Reporting, and in the Content section, click Experiments. You can use Content Experiments to test your site content whenever you want.

After you install it, you will know your conversion rate and from there you can set up your conversion goals.

Ok, when you have all set, then it is on to the next one.

Website Conversion Tip 2 – Your Marketing Message

Even if you know your target market, you need to have a strong and clear message to address to them. You need to pass through a marketing message that your audience can clearly understand.

Your Marketing Message is a big reason why you’re in business.It’s a clear statement that answers the question, “Why will people buy from me?”

Here are some top 10 Taglines for your inspiration:

  1. “Got milk?” (1993, California Milk Processor Board)
  2. “Don’t leave home without it” (1975, American Express)
  3. “Just do it” (1988, Nike)
  4. “Where’s the beef?” (1984, Wendy’s)
  5. “You’re in good hands with Allstate” (1956, Allstate Insurance)
  6. “Think different” (1998, Apple Computer)
  7. “We try harder” (1962, Avis)
  8. “Tastes great, less filling” (1974, Miller Light)
  9. “Melts in your mouth, not in your hands” (1954, M&M Candies)
  10. “Takes a licking and keeps on ticking” (1956, Timex)

I will not get into much detail about how to create your marketing message in this report but make sure your marketing message stands out and speaks to your target market.

Website Conversion Tip  3 – Better Testimonials

This is a great way to improve your website conversions.There’s a good way and a bad way to present your client testimonials. “They did a fantastic job,” will not help the next customer teetering on the fence about whether to buy or hire you, do you agree?

You want testimonials to tell how you or your product/service helped, changed, or in some way had a positive outcome.  Whenever possible, try to use a full name, city, and country. Photos, audio, and video testimonials are also convincing. The right feedback makes a huge difference because it adds social proof.

Website Conversion Tip 4 – Strong Guarantee

There needs to be a mention of some form of guarantee close to the buy button or somewhere the visitor can easily find it. Having a guarantee  helps reduce the fear of being ripped off…and improves your website conversions as well.

Website Conversion Tip 5 – Move Important Information above the fold

Above the fold refers to information you see on a web page without scrolling vertically down the page. Move important pictures and content above the fold, such as opt-in forms,  Amazon widgets, etc. Do blog tags really need to be above the fold? Not in my personal opinion.

Website Conversion Tip 6 –  Is Adsense Worth It?

There are a percentage of people who think Adsense looks like potential spam.  If Adsense is not your primary money maker, keep in mind you are driving visitors away from your website or perhaps turning away people who do not like Adsense. I think you must determine whether the Adsense profit is worth losing a potential customer.

Website Conversion Tip 7 – Split Test Opt-in Form

Inside Aweber, you can split test your opt-in forms. Choose one element at a time to test, such as your teaser, call to action, button color, or form. Over time, you will clearly see which opt-in form gets the most leads.

Tell your visitors in as few words as possible why they should subscribe. Sell the value of joining your list. What will they get in exchange for giving their email?

You don’t want to leave visitors with questions or confused about your offer.

Example of Confusing Call to Action: “Learn More about Investing”

Try this instead:

“What is the #1 Investment Married Couples Over 30 Should Have in Their Portfolio? Add your Name Today to Find Out What Your Portfolio Manager Does not Want You to Know! You’ll also get a weekly e-letter with important investment news and trends. 

  • What is this exactly? What will I get?
  • Why should I listen to you?
  • Why are you a credible source of information?
  • What is the benefit here?

Website Conversion Tip 8 – Shorten Online Forms When Possible

Lead capture forms that require too much personal information are conversion killers. Therefore, think carefully about what you ask for and why you must have it. I’ve seen lead capture forms 4 pages long and 20 questions! If it must be this length, tell people on the front end how long the questionnaire is so they know what to expect.

Make certain you have adequate trust builders, such as testimonials, guarantee, 3rd party associations, etc.

Website Conversion Tip 9 – Every Page Has an End Goal

Each page  must have a distinct purpose to improved your website conversion rate so ask yourself:

  • What action do I want my site visitor to take on this page?
  • Is the content adequate to accomplish the goal?
  • Is it clear?
  • Will my visitor feel comfortable enough to take action?

Decide what you want each page to do and then funnel your visitor towards that goal. Remove other options that give people reasons to click away to other websites.

Website Conversion Tip 10 – Use Exact Numbers in Your Headings

For example: “Discover the Disc Healing Secrets that Helped Me Reduce My Back Pain by Over 52% & Start living again!” or “…in This 54 Page Disc Healing Guide you will get…”

Like this list? Want More? !!

Sign Up To My FULL Website Conversion Checklist here to receive even more tips!!


About the author 

Istrati Florentina

Florentina Istrati is a Leading Facebook Ads & High-Ticket Funnel Strategist who helps coaches, consultants & experts generate predictable leads, sales, and clients on demand.

Her specialty? Helping entrepreneurs make the leap from 6 figure to multiple six figures and beyond.

Her strategies have been featured in The Huffington Post, Yahoo Finance, and national business events.

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