This whole social media world can be sooo demoralizing for the small business owner and here is why. You dedicate such a big amount of time – some more than 30 minutes a day – and…..guess what, and no results show up. It is not funny, right! 🙂 I know. Maybe sometimes you wonder what’s the whole fuss around social media miracle anyway. It doesn’t get results anyway. But here is the thing.
You need to become a PRO!!
Pro means having a social media strategy template – it’s a MUST, not an option. It’s so easy to get sucked in all the social content if you don’t have a plan. But here are four easy steps to have in your mind and stick with them as long as you use social media in your marketing mix. Enjoy!!
First thing – Use Google Reader to find great content online.
The content of your sharing is of obvious importance. The rule is to give your followers quality content, to give them something of value and / or interest. This is where you build trust and potential future business but do not let this be your main intent.
If you repeat your content frequently or regurgitate the same themes over and over you will bore your followers. Even though you will post in your niche, make it interesting and varied.
The best updates are the ones that your fan base will look forward to.
Second – Post often
How often do you want to post updates?
Ask yourself: What is a suitable frequency for the kind of updates you are intending to make? If you don’t know, just do some tests to find out.
Too frequent or not frequent enough can both be detrimental to your fellowship. If you post too often, people get tired of it and either won’t read them or will un-like your page.
If you don’t post often enough, people will forget about you or think you are not a dedicated businessperson.
Bonus tip: There is a really great app that helps you to schedule and post at your chosen peak viewing times for your clients called Hootsuite.com thus making the task more efficient.
Third- Join in the conversation
If you choose to send a general update or send an invitation make sure you spread those messages between other updates. Balance is the magic word here. Also think carefully about the people you invite to events and whether they would be interested & capable to attend.
All in all, check which posts of other pages you enjoy.
Model someone’s strategy that you like and remember it is about social networking, which means that you have to join in the conversation, rather than just talk talk talk…
Four: Promote yourself
It is to be expected that you promote your business, service or product.
If, however, you overdo it and talk about yourself all the time, telling everyone how good your service or product is or only share your events, courses etc. you will loose fan base over time.
If that’s all that they can expect from you, they will stop reading your posts.
Now, make sure you take action and join the conversation. 🙂 I want to hear about you on the Facebook Page Community . Is there something else that you do in order to improve your social media engagement? How many times do you post a day or a week?