It’s sooo easy to get sucked in all the social content if you don’t have a plan in your mind.
Here are four easy steps to remember and stick with them as long as you use social media in your marketing mix.
First thing – Use Feedly.com to find great content online.
The content of your sharing is of obvious importance.
The rule is to give your followers quality content, to give them something of value and / or interest. This is where you build trust and potential future business but do not let this be your main intent.
If you repeat your content frequently or regurgitate the same themes over and over you will bore your followers.
Even though you will post in your niche, make it interesting and varied.
The best updates are the ones that your fan base will look forward to.
Second – Post often
How often do you want to post updates? Ask yourself: What is a suitable frequency for the kind of updates you are intending to make? Too frequent or not frequent enough can both be detrimental to your followership.
If you post too often, people get tired of it and either won’t read them or will un-like your page.
If you post not often enough, people will forget about you or think you are not a dedicated businessperson. But as a general rule, if you post at least one time a day, you are doing great
Bonus tip: There is a really great app that you can use to make your life much easier and it’s called Hootsuite.com
Third – Join in the conversation
If you choose to send a general update or send an invitation make sure you spread those messages between other updates. Again, balance is the magic word here.
Also think carefully about the people you invite to events and whether they would be interested and also if they are capable to attend. All in all, check which posts of other pages you enjoy.
Model someone’s strategy that you like and remember it is about social networking, which means that you have to join in the conversation, rather than just talk talk talk…
Four: Promote yourself
It is to be expected that you promote your business, service or product.
If, however, you overdo it and talk about yourself all the time, telling everyone how good your service or product is or only share your events, courses etc. you will loose fan base over time. If that’s all that they can expect from you, they will stop reading your posts.
Now, make sure you take action and join the conversation. I want to hear about you on the Facebook Page Community .
Share with me what goals do you have for your Fb page?
What are your problems with your page and what would you love to learn more about?
See you on Facebook