Writing Facebook Ads Copy that gets clicks is a serious reason for you to pull out your hair?
Sick of that inner mental voice telling you suck at it? Oh, God…
You’re horrified and ashamed that you’ll blow it and waste your hard-earned money? (another reason to pull out your hair?!)
You don’t want to write, you don’t have time or you don’t feel like doing it?
I understand you, and this is why I think this article may be right down your alley.
Let’s start with the big picture first.
And how do people speak to each other in a social environment?
Do they use corporate language? Perfect grammar? Fancy words?
Of course not, right?
And neither should you!
In other words…
Talk to your potential subscriber like you`d talk to a friend.
Get into their head, and use the words they use themselves.
Make them FEEL you understand them.
Now that we’ve got this covered, let’s go into the structure of the copy.
Below you’ll find a template from the Facebook Ads Copy Template Collection so start writing your ads copy with way more ease and without the need of becoming a copywriting guru.
There are four main parts:
News Feed Description
Let’s start with the first one.
1. Body Text: Attention-grabbing question (or statement)? Establish authority. Benefits. How to sign up.
Below you have an example.
FACEBOOK ADS COPY #1 (long version)
Raise Your Rates and Ignite Sales… Without Being Salesy
How would you like to:
Boost product sales?
Earn as much as you feel you’re really worth?
Boost revenues to 5 figures a month, enabling you to visit luxurious locations ALL over the world?
Allow me to introduce myself: My name is Marie and I help 1:1 service providers go from ground zero to making 5 figures a month (and more) with the blink of an eye.
My coaching gets results!
Now, let me tell you a little secret: Emerging 1:1 service providers CAN make 4, and even 5 figures a month. FAST.
But, the fact is that most of them struggle. Why? Lack of the right support, self-limiting beliefs, fear of charging their real worth, and increasing their rates are just a few reasons. If you have a product or service, then there’s no reason why it shouldn’t sell – and it should sell easily, too.
I’m hosting a FREE challenge for you which will take you by the hand and help you smash the limiting beliefs that keep you stuck, boost your revenue and raise your rates over the next 5 days.
Click here now and join Raise Your Rates and Ignite Sales.
2. HEADLINE: You highlight the lead magnet you have, PLUS a short description.
Example #1: FREE MINI COURSE: Build a Website From Scratch
Example #2: FREE VIDEO: How To Create Fb Ads Campaign That Build Your Bank Account
Example #3: FREE CHALLENGE: Facebook Ads Made Easy
Example #4: FREE WORKSHOP – NEWEST FACEBOOK ADS STRATEGIES
Example #5: LIVE Podcast Training Workshop
3. News Feed Description: Talk about your ideal client.
With this section, I like to go one step further with my targeting and talk about my ideal client.
Example #1: If you are a coach or consultant, this free training will be very valuable to you. Click here to get started!
Example #2: If you are a restaurant owner, this free training will be very valuable to you. Click here to get started
4. Call-To-Action Button: “Learn more.”
You don’t have enough room in your ad to convince somebody to buy your package or even sign up to something. My goal is to make him/her curious and check out my capture page. Nothing more.
That’s why I love using the “Learn more” button.
Action time: Create your ad copy and tag me for feedback in our private community here (If you’re not a member yet, you need to click the join button.