September 16

No to ‘Shutdown Button’: 3 Rules to Follow for Facebook Ads Landing Page


Imagine if your Facebook ad account gets shut down today.

Just like that — without any notice and with the slightest chance of getting it back.

You see, if you’re running your Facebook ads on your own, this is very likely to happen.

Here’s why: Facebook has a ton of rules for ads

Break one of them, and you risk getting your account disabled.

To help you avoid the dreaded ‘shutdown button’, today, I’ll talk about 3 Facebook ad rules that you should follow for your landing pages.

Yep, you need to ensure that your landing pages, like your actual ads, adhere to FB policies as well.

What is a landing page?

Also called a squeeze page or a capture page, a landing page is the web page (ebook page, webinar page, or free challenge page) that you direct people to when they click on your ad.

Be on the safe side: 3 rules you need to bear in mind

So let’s look at the rules you need to follow for your FB ads’ landing pages. 

1. Have the Facebook disclaimer in the footer

Here’s the disclaimer:

“This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.”

2. Disable exit pop-ups 

Facebook doesn’t like any landing page content that interferes with a person’s ability to navigate away from the page. 

Do note, however, that you can enable your exit pop-up again once you finished your FB ads campaign. 

3. Don’t make false or deceptive claims and offers 

Let’s say your program helps people “lose 20 pounds in 7 days.”

Now that’s a pretty bold claim. You can’t just say that in your landing page... 

… unless you have case studies or testimonials of clients with real results. You can say something like, “Here’s how our clients manage to lose 20 pounds in 7 days.” but still, be careful with this.

Those are just 3 rules. Running Facebook ads means that you need to be aware of the 100+ policies that the platform has. 

Now, you have two options:

(Aka, getting stuck and leaving money on the table. Because money loves speed, honey!)  

  • Or delegate the whole thing to a reliable team

(Aka, investing your time on even more profitable business tasks) 

To stay on the safe side and be able to run ads for a very long time, I guess you know what to choose 😉 

If you find this post helpful, or if you have any questions, let me know in the comments. 

I’d love to hear from you!

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