How many people saw your latest post? How many of your followers interact with your posts?
Oh, boy… You don’t know your Facebook reach?
Then you cannot track down your sales and improve your online marketing strategy.
But don’t despair, you can still recover from this… easily. Let’s see what you can do to track your Facebook reach – I found 3 user friendly software which you can use in your business starting… NOW.
Note: This is the 5th and last article of a series about Facebook marketing for online businesses. To see the other articles, visit:
So let’s see what these 3 tools are:
1. Google Analytics
The tool serves a much bigger goal than that of showing you your Facebook interaction. I mean, it does that and much more than that. But for the purpose of this article I am going to focus solely on how to keep an eye on your Facebook reach.
Google Analytics shows you the number of visits your website has (daily, weekly, monthly, etc.) as well as the traffic sources – in other words, what website send your visitors to your website.
If you go to your Google Analytics profile and click on Traffic Sources – Referral Traffic. You will be given a list of all the websites which acted as a source for your website.
The great thing about it is that you are given this information in easy to understand, visual format. Here’s a preview from Google Analytics homepage:
As you can see, you do not only get information about Facebook reach, but also about visits from other social media platforms and other websites.
Sprout Social is a management and engagement platform for social businesses. I have been using it in my business for a long time now and all I can say about it is that it REALLY does its job.
You can track down your website visits from social platforms, you can see how many people interacted with your posts and you can also get Facebook impressions by demographics.
The tool can help you understand your audience better. And if you understand your audience better, you can come up with better posts and increase your Facebook reach through posts which go viral.
Yes, you have to pay for this service. But on the bright side, they have a free trial – you can test it for free and if you don’t like it you can give it up. But you’ll like it alright! 🙂
Here’s a quick preview on how Sprout Social shows you your Facebook reach:
3. Facebook Page Stats
A good friend of mine always says, “If you can keep it simple, why complicate it?”. There is so much truth in her words… (did you spot the Tweetable? Then share it with your friends here)
If you don’t want to reach out to third party apps (or pay for them), why complicate yourself with them when you have your own Facebook reach stats right there, on your page?
The only thing you need to do is read and analyze it with care.
Go to your Facebook page and click on Insights. You have 4 main stats areas: Overview, Likes, Reach, and Talking About This. But it is more than enough for you to understand and learn how to resonate with your audience.
The drawback is that you cannot see how many people click on your links. So it is better to use Facebook Page Stats in combination with Google Analytics for a killer business marketing cocktail.
Did you like what you just read about Facebook reach? If so, you can discover even more goodies if you download this FREE Facebook Marketing Report. This brainy tool will show you how to gain more followers and grow your audience, how to establish a relationship with them and how to CLOSE DEALS FASTER.
Do you have any brainy ideas for Facebook reach? Share them – I love getting tips from my readers!