I know from personal experience that creating the perfect Facebook Ad can sometimes feel like climbing Mount Everest—the hard way!
With so many potential factors to think about, it can be easy to get bogged down in details and not know what you’re really meant to do.
When it comes to creating the perfect Facebook Ad, I feel it’s better not to overthink what you’re doing—otherwise what needs to be short, punchy and attention-grabbing might become invisible to your potential leads—and ruin the point of your ad in the first place!
These are my four top steps to creating a Facebook ad that just works:
1. Use an Attention-Grabbing Image That Jumps Out
Facebook these days is full of images; both in other people’s ads and on the status feed itself.
A dull, grey and uninspiring image is an absolute no-no—what’s needed is clear, vibrant, bright and strong colors that jump out with smiling, expressive faces.
I don’t look at boring ads—and I bet you don’t, either!
I always focus on using highest-quality image I can find and add some text to the image—but no more than 20% of the image size else you’ll fall foul of Facebook’s guidelines. The point of the image is to draw reader’s eyes in. If you find it attractive, so will your leads.
2. Use Words That Demand Attention and Grab Interest
With an image that has already drawn your potential lead to your advert, it’s time to capture them with great copy. One surefire way to do this is to ask a question or make a strong affirmation.
It’s this question that gets them thinking about your value preposition—and wrap up with a powerful call to action to watch your video or click here now.
The quality of the copy is most important here since you have a limited amount of space to say what you need to: focus on the interest that your readers have in your ad and the benefits that readers of your Facebook ad will get if they follow through with your call to action.
One of the best tips I ever got was to pretend I was talking to a friend—a friendly, casual tone works really well with Facebook Ads and fits in with the whole social media vibe of Facebook, too.
3. Reach Your Ideal Market with Laser-Sighted Targeting
You know your ideal client inside out at this point; their interests, location, job titles, life passions and most importantly, what their burning desires are.
Your copy should reach out to them and pull that desire out into the open with a promise of fulfillment.
Thanks to Facebook’s ad targeting, you’ll be able to customize exactly who sees your advert, from their age group, sex, location and all manner of other very specific criteria.
4. Make the Most of Facebook’s Tracking Pixel Software to Maximize Gains
Setting up Facebook’s Tracking Pixel is something you’ll want to add to your dashboard, allowing you to track conversions and measure your return on investment and tweak your ad campaign to be even more effective—you’ll be able to see what people do after they click on your advert!
Simply go to Adverts Manager > Adverts Create Tool > Conversion Tracking and click on the green Create Pixel button, name your pixel then copy the code displayed and then add it to your thank you page header code. If all this sounds too complicated, you’ll love this master class
If you’re not using this, you’re missing out on valuable information that you can use to improve your ad!
Facebook is a powerful advertising tool that I’ve been able to use with great success—and so can you.
Have a little fun with it and you’ll find that you’re creating great ads in no time at all—just use the tools at your disposal!
Now…Back To You
Do you follow these steps when you create your ad?
What’s your number one struggle when you start a brand new campaign?
I’d love to hear about them in the comments below!
As always, thanks for reading. I hope these little nuggets of information have helped you in some way. 🙂
Until next time, keep on growing! 🙂