The Profit Multiplier Call

October 23, 2013

How is your landing page conversions going?

Are you frustrated because you  have been working on it for hours, or maybe even for  days and no one is taking action?

And you`re also promoting it but you don’t understand why NO one  is signing up to your offer?

effective landing pages

If yes, I feel ya! It’s frustrating. But you are not the only one.  Many other website owners struggle with this problem.

This isn’t taught at school, and like everything else that works,   there is a template and anyone can follow it easily. The same applies here.

Before going further, here it is one of my landing pages. 

Look at  its functionality and let me know your impression below in the comments.

I’m sharing with you this effective landing page because…it WORKS. Simple!

What are people saying….

effective landing pages effective landing pages2

The purpose of this article is this: To give you a full click-list  to follow in order to  improve your landing page and to speed up the conversions.

So, here it is the checklist  of the things you should keep in mind when you adventure on your own to create an effective landing page.

The “One Page – One Goal” Rule

•           Don’t write about all your offers, the only goal for this page is that people to sign up to what you have and not to promote the other 10 offers you  hope that someone may be interested in. It’s a known fact that the more options someone has the biggest is the chance not to take any action.

Delete any distracting elements like the widgets area

•           If you want to keep your testimonials, ( and you should)  add them in this page.

Delete your menu bar

•           People could click on it and you will lose them.

Use the same dimension for fonts

•           I know you want to get people attention but having big font, small font, big font, small font…and big font, small font…and so on, well, it will not work. It’s nerve racking and you piss people  off. I know it very well, because I also get annoyed when I see this.

Don’t use 10 colors, keep in simple and clean .

•           Make the taking decision process really simple for your reader so do your best and eliminate any unnecessary distraction elements.

About the copy

•           When you write your copy, think about your reader and write like you talk with a friend who is listening to what you are saying.

•           Great headline  – Delete boring title like: “register here now to get this” or anything like that. Although some people may consider it good, I don’t say it’s not good, but I say it is not enough.

You need to make it brilliant and also catching. Try some versions about, ask for feedback from people and at the end you will get your “brilliant title”. It makes all the difference in the world.

•           Mention to your reader the critical points  and how you can help them to overcome.

•           Use bullets (points) in your copy to make it easy to read. Don’t write in a novel style

•           After you finish your copy, let it “breath” for one-2 days. After that ask yourself questions like: Is there anything that I could delete to make this copy really great, enticing for my reader? Is there anything I could add or delete to make people take action?

•           Don’t follow the rule that more is better, when it comes to copy, most of the time less is better. Of course here are some exception but that’s whole other discussion and I will not dive into that right now.

Nice looking media:

•           To make it to stand out, use media like images, video, audio.

The Optim form

•           If you use special tools like or something like that, they have a great looking  subscription form templates that I also use. If not, ask for help. This is a tricky business and you can’t afford any mistakes here. People who subscribe, must  receive what you promise to do for them.

Use Google Analytics to track your results and improve your conversions. 

•           If you have a lot of traffic on  your page, but no results, before you get even more traffic, look at your Google Analytics account. You know the saying “Numbers don’t lie, right? Right!! Now  it’s the time to apply it.

Look at your numbers and see what’s happening. If you don’t have any idea or you are not sure what to do, ask a second opinion ( but ask someone who really can help not just anyone)

Use social media sharing buttons  of course. 

So, above I have a pretty good list for you to follow in order to get an effective landing page.

Now, back to you!! 

What do you want to improve on your landing page?  What’s your biggest frustration about your page?

Do you take the time to track the conversion rate using tools like Google Analytics?

I’m looking forward to hear about your particular experience with landing pages.

About the author 

Istrati Florentina

Florentina Istrati is a Leading Facebook Ads & High-Ticket Funnel Strategist who helps coaches, consultants & experts generate predictable leads, sales, and clients on demand.

Her specialty? Helping entrepreneurs make the leap from 6 figure to multiple six figures and beyond.

Her strategies have been featured in The Huffington Post, Yahoo Finance, and national business events.

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