The Profit Multiplier Call

April 20, 2015

Imagine getting your message out in a big way and making a bigger impact in the world with HALF the work.

Imagine attracting MORE clients and start having 20k+ months

Imagine turning $1 Facebook ad spend into $2, $4, or even $10 in revenue

When you run Facebook ads campaigns that work and you have an effective funnel to share your gifts with the world, you can have this in the next 90 days or less.

How do I know? That’s EXACTLY what I’ve done for my private client.

Jessica Riverson, invested in a full done-for-you service to have more ease in her business.

She got a brand new conversion-focused, money-making funnel plus full Facebook ads management in the first 30 days to get laser targeted leads. All this was done for her while she was taking care of her newborn child.

When we finished our work, she got an extra $20,500 in sales while working less and the best part was that she invested only $1,882

If you do the math, that’s 1000% ROI. (that’s like turning $1 ad spend in $10 in revenue) 

Who wouldn’t spend $1,882 to make more than $20,500 back?

Now, back to you. If you are an expert who sells coaching, consulting, seminars, or training products and you want similar results, here are the 4 mains steps we followed to get this result.


I got crystal-clear about her audience’s needs and wants. I knew that her solution (the offer) was something valuable to them. This may seem obvious, but there are people  who don’t have:

  • an idea who their ideal client is
  • a “get rich scheme” type of mindset

When you’re at that stage (meaning, no business foundation) you can still use Facebook ads, but you need to be prepared to do a lot of testing to see what works and what doesn’t. Even if you promote someone else’s product, you still need to know whom you target.

It takes a bit of time to get a winner, too many people decide far too quickly that their campaign isn’t successful and just give up.

If you know your client is on Facebook but you aren’t generating sales, there’s definitely something wrong in your marketing funnel. You may want to find the problem, improve it and convert Likes into paying clients.

Facebook ads it’s one of my favorite marketing tools. What I love about it is that if you know what works and what doesn’t, you can boost your business revenue – no doubt about it! If you want my help, click here to book your session so we can talk about what you need to make your dreams a reality.


I decided to use webinars as a lead magnet because it’s one of the most effective ways to grab people’s attention and share your message.

Your main goal is to share content that aligns with your offer.

For example, if your strategy is to promote a 6- week program at the end of the webinar, it’s smart to make the webinar content a summary of the main lessons in that 6-week program.

By doing that, everyone will receive the information they can use, regardless of whether they invest in your program or not.

For people who are interested in investing in your program, it will be a natural move. They’ll already know what they’re getting.

It’s a win-win situation! 🙂

Now, let’s move to the third step…

Step 3: ADS  

Once I was clear about the audience and lead magnet for Jessica’s campaign, it was time to create Facebook ads that convert.

This step included writing ad copy, creating images, audiences, targeting and so on.

The idea is to create a few ads and test them until you find a winner.

Once you find the winner, use it with more audiences and pay close attention to what’s happening and how each audience responds to your ad.

So, you need to get ready for some serious testing. 🙂 That’s what I did to get that 1000% ROI for my client campaign.


I admit it. I love doing this. I love tracking, seeing what works and what doesn’t, and making changes to fully optimize the ads.

My main goal is to make the campaign profitable for my clients. When I do this, there are a few metrics I always look at.

Quick heads up: You don’t want to get crazy about who much you pay for a click for example and lose focus on the overall campaign. Keep your eye on the ball and your profit.

For example…..

If you have a $100 product and it costs you $20 in Facebook ads to make a sale, that’s a good deal, right?

If you have a $997 product, you’ll need to invest more than $20 to get a sale. The bottom line: as long as you’re making money, and you are happy with how much you’re paying for a sale, your cost becomes almost irrelevant.

You need to answer questions like:

  • How much is a lead worth to me? (in dollar terms)
  • How much is a sale worth to me?

Once you have you answers, go ahead, start your campaign and kick some serious butt! 🙂 If you need help, let’s talk.

Now, back to you…

Are you using all 4 of these steps, or just 2 or 3 of them? Which one is the most difficult for you – step 1, 2, 3 or 4?

Is there something else you’re doing in your campaign and want to let me know about?

Share your comments, thoughts, questions in the comments below.

About the author 

Istrati Florentina

Florentina Istrati is a Leading Facebook Ads & High-Ticket Funnel Strategist who helps coaches, consultants & experts generate predictable leads, sales, and clients on demand.

Her specialty? Helping entrepreneurs make the leap from 6 figure to multiple six figures and beyond.

Her strategies have been featured in The Huffington Post, Yahoo Finance, and national business events.

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  1. Forentina, your pages is very god right now I am study and careful deep to find out the real things which I need and I drop the notes when I have questions,of course I will ask you to help when I needs. By the way, are you in NYC now, as I am going to NYC on tomorrow morning by West-Jet, if you are in NYC shall we have a chance to meet each other?

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