Having a website for your business is like having an offline shop. It’s almost the same thing …even better if you ask me, but I will write more about this in another article.
In this article, I will highlight the importance of giving away something for free on your website. People love freebies and gifts. 
I love doing this on my website! It’s like a thank-you gift for walking in my shop.You can call it your welcome gift.
Offline stores that offer welcome gifts make their customers feel good by giving them something for free when they walk in. It’s a very small gesture, but it can have a big impact on your customers.
When it comes to your website, giving away a free gift has a lot more benefits that making a good impression.
Here are some of the benefits:
- You have the chance to share your knowledge
- Establish yourself as an expert
- The option of contacting your customers as often as you want
For a lot of businesses, giving away how-to information is a great freebie, but for some of them, this is not an option.
Let’s say that you are a musician and you have a website. It’s obvious that you can give away a free lesson to people who are learning to play music.
You can do that of course, but those people are not your target market. You want people to buy your music, so it does not make any sense to have that on your door.
But, what you can do is give away things such as free updates or special discounts, which you can give away for the simple fact that they sign up or free samples of your music.
Here are some of the best freebies that you can have on your website, regardless of your business type:
- Free updates
- Special discounts
- Checklists
- CD/DVD
- Quizzes
- E-books
- An interview
- A series of videos
- A free teleseminar
- A workbook
- An mp3 of a program
- A webinar
- Free 5-10 days text training
- Free 5-10 days video training
But don’t forget this when choosing your welcome gift!
Always give something of value to your visitors and always pick something that will interest your whole market, not just a couple of people.
Now, I want to hear from YOU.
What kind of freebie do you have on your website? Do you have any?
Share your answers below.