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Gone are the days when companies used to find this medium to interact with their users as childish and unprofessional. With the tremendous growth rate in the number of users of these social networking sites and the association of some big names with it, the trend has completely changed. Plus with the power of youth behind it, it is a must to your brand noticed among them.
The youth of today is so addicted to Facebook, Twitter and his laptop, that he hardly finds any time to watch television or to read newspapers. So, if you are not following this trend of social media marketing, you are creating a grave for your own brand..