Last week, I had a conversation with a friend regarding his website conversions. As we were talking, we put on paper the things that he needs to do in order to improve and get the results he wanted.
During our conversation, I had the idea of writing an article about website conversion. So this article is about that and you will find some tips on how to to that. I have listed some of them below.
You need to have a clear picture of what your goals are regarding conversions, traffic and sales.
Write down clear goals for your website and if you are facing trouble, here are some examples of goals you can have down.
Here is a tool that you can use to create A/B tests for free and it’s called Content Experiments ( it’s the new version of Google Website Optimizer). To use Content Experiments, sign in to Analytic’s open Standard Reporting, and in the Content section, click Experiments. You can use Content Experiments to test your site content whenever you want.
After you install it, you will know your conversion rate and from there you can set up your conversion goals.
Ok, when you have all set, then it is on to the next one.
Even if you know your target market, you need to have a strong and clear message to address to them. You need to pass through a marketing message that your audience can clearly understand.
Your Marketing Message is a big reason why you’re in business.It’s a clear statement that answers the question, “Why will people buy from me?”
Here are some top 10 Taglines for your inspiration:
I will not get into much detail about how to create your marketing message in this report but make sure your marketing message stands out and speaks to your target market.
This is a great way to improve your website conversions.There’s a good way and a bad way to present your client testimonials. “They did a fantastic job,” will not help the next customer teetering on the fence about whether to buy or hire you, do you agree?
You want testimonials to tell how you or your product/service helped, changed, or in some way had a positive outcome. Whenever possible, try to use a full name, city, and country. Photos, audio, and video testimonials are also convincing. The right feedback makes a huge difference because it adds social proof.
There needs to be a mention of some form of guarantee close to the buy button or somewhere the visitor can easily find it. Having a guarantee helps reduce the fear of being ripped off…and improves your website conversions as well.
Above the fold refers to information you see on a web page without scrolling vertically down the page. Move important pictures and content above the fold, such as opt-in forms, Amazon widgets, etc. Do blog tags really need to be above the fold? Not in my personal opinion.
There are a percentage of people who think Adsense looks like potential spam. If Adsense is not your primary money maker, keep in mind you are driving visitors away from your website or perhaps turning away people who do not like Adsense. I think you must determine whether the Adsense profit is worth losing a potential customer.
Inside Aweber, you can split test your opt-in forms. Choose one element at a time to test, such as your teaser, call to action, button color, or form. Over time, you will clearly see which opt-in form gets the most leads.
Tell your visitors in as few words as possible why they should subscribe. Sell the value of joining your list. What will they get in exchange for giving their email?
You don’t want to leave visitors with questions or confused about your offer.
Example of Confusing Call to Action: “Learn More about Investing”
Try this instead:
“What is the #1 Investment Married Couples Over 30 Should Have in Their Portfolio? Add your Name Today to Find Out What Your Portfolio Manager Does not Want You to Know! You’ll also get a weekly e-letter with important investment news and trends.
Lead capture forms that require too much personal information are conversion killers. Therefore, think carefully about what you ask for and why you must have it. I’ve seen lead capture forms 4 pages long and 20 questions! If it must be this length, tell people on the front end how long the questionnaire is so they know what to expect.
Make certain you have adequate trust builders, such as testimonials, guarantee, 3rd party associations, etc.
Decide what you want each page to do and then funnel your visitor towards that goal. Remove other options that give people reasons to click away to other websites.
For example: “Discover the Disc Healing Secrets that Helped Me Reduce My Back Pain by Over 52% & Start living again!” or “…in This 54 Page Disc Healing Guide you will get…”
Like this list? Want More? !!
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