There’s no doubting that Facebook is a great way to stay in touch with friends – but are you using it successfully to expand your own business?
Chances are, you’ve tried, but it turns out that the labyrinthine back-office and myriad of choices have likely flummoxed you. You’re not alone: Facebook’s constant algorithm changing often hurts people just like you. Click here to find out how I can help you!
It used to be simple.
You grew your fans through good fashioned, honest hard work. You got your likes with blood, sweat and tears. You did this so fans could look at your real business. But for what? Just 16% of your fans would see any content you posted anyway.
What a waste of time? Then it got worse…. and fell to 3%!
Why even bother? Clearly, while there’s some benefit to having a good page, it’s not going to drive the business through that you really want.
Facebook ads allow you to laser-target your potential leads down to their favorite flavor of ice-cream. Now, I know it’s unlikely that you’re selling ice-cream, but consider for a moment just how you could target the ideal demographic for your product – without wasting money in a scatter-gun fashion on people who wouldn’t even look twice at it.
What is oCPM? It’s “optimized cost per conversion”, a bidding market in which you tell Facebook what your goals for the campaign are – along with its constraints (for example, budget). Facebook will automatically bid a rate for you and search out users of Facebook who match the profile of your goals.
That’s to say that Facebook’s algorithms will work in your favor seeking out the leads that you’re working so hard for, finding high-quality traffic and driving it right where you want it.
Mobile devices are on the rise – and over 60% of social media sharing takes place from cell phones and tablet devices. With the acquisition of WhatsApp and Instagram, Facebook is positioning itself as a mobile leader. For you, this means that your ads should be targeted to look good and flow well on a mobile device. The payoff is that your sleek ad can be accessed from virtually anywhere – boosting your conversions!
You already know how important a good call to action is – and now Facebook lets you use different buttons, including Shop Now, Learn More, and Download among others. This is a fabulous feature that allows you to make it crystal clear to your targeted ad what they can expect when clicking on your button. They know what to expect – and they want it!
You’ve spent a lot of time building up your list, but are you using it on Facebook? Facebook has a spectacular feature, called Custom Audience Targeting, which allows you to target people you already know. Bingo! All you need to do is upload details such as emails and/or phone numbers. The beauty of this? Your ads are directed at pre-existing customers who already know you and your business – and are more likely to engage!
Facebook Ads are just about one of the most advanced ways to market your business on the internet right now. With its powerful tools and ability to start a campaign from just $10, creating a campaign that targets the right people to funnel them direct to your page has never been easier.
I know this looks simple, but it’s not easy! I just touched the tip of the iceberg in this article and you need to know what works and what doesn’t to boost your revenue with ads! Keeping up with all the consistent changes it’s a full-time job.
Why continue to bang your head against the brick wall when the solution is sitting right under your nose, begging to be used?
Why continue to waste time and money and not work with strategists who eat, breath and sleep Facebook ads?
Can you imagine how much easier it is to run *profitable* Facebook ads campaigns when you work with strategists who understand customer attraction?
Here’s just a taste of it! LESS stress and frustration for you and MORE happy clients for your business.
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