How To Organize Your Facebook Ads Campaign

By Istrati Florentina

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Overwhelmed? Don’t know what to do in your Facebook Ads dashboard? In this video, you’ll learn how to organize your Facebook Ads campaign to market your product effectively.

To begin organizing your Facebook ads campaign, login to your page and look at the navigation bar on the left and choose the bar that says “Ads Manager.”

After you have clicked that button you’ll see several different options to the right of the navigation bar, but for this video we’ll focus on just a few options related to campaign structure and organization.

The 3 buttons we’re focusing on now are the ones that say, “Campaigns,” “Ad Sets,” and “Ads.”

When you click on “Campaigns” you’ll see a general summary showing all the different ad campaigns you are running.

A campaign is the broad term for the advertisements you are using to target specific fans or purchasers for things like your webinar or e-book (for example). Next, you’ll see the “Ad Sets” button.

This is where you’ll get a visual representation of what your ad will look like. It’s all about whom your ads target and this can range from a few thousand people to hundreds of thousands.

You create an ad set for the people you want to target and that’s how your ads should be set up so they work the most effectively. Examples of your targeted groups could be your email subscribers or people who have liked your Facebook page.

Next, you’ll click the third button which is “Ads” and that’s where you create a great ad for your campaign and choose how much you will spend on each ad set every day.

The great thing about the way this is organized is that you can create a budget for Facebook to follow so you don’t spend more than you want to.

Being able to control how much you spend on each audience that you have specifically targeted is a very powerful marketing tool.

I Want To Hear From You…

What’s your number one problem when you start a new campaign?
Are you overwhelmed? Don’t know how to put all the pieces together?

Share your comments below

Blessings,

Florentina

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About the Author

Florentina Istrati is the author of the upcoming book The Facebook Plan: How To Strategically Reach More Than 1 Billion Potential Clients. She provides coaching, training and done-for-you packages to experts who want to earn more, rise faster and make a bigger impact.

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(3) comments

Ahsan

Than2s.

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Thank you very much you offer me the 2nd chance for the training , these days after I received you Email message On the article I was keep on review and review again , I believe is very useful in my business , now on the timing show to me Jul 23 is over, what should I suppose to do? And what is the Est time between in your country and Toronto, my timing should be every Wed.& Thu. either one day in the afternoon 3.00pm Toronto time, aviable 2 hours , how should I aggrange with you for this training ? I awaiting your instruction. Thank you.

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Peter Ip

Florentina, thank you for your information again on yesterday,on pervious information you send to me, I’ve bee read an listen again, and again, it is very helpful to my marketing weapon, one thing is last time you tell me FB is not approve and refuse my ad.account, I was send the EMail and ask for the reson ,but no reply,up to this moment, what should I going to do,I do need you to help me set up the products in the AD, and how to put set up the page, anyway pls keep on send me the information as now a days, do you think you can find out what happen of Facebook on refuse my setting account with them.Thank you very much for your help and your teaching ,keep in touch.

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