Overwhelmed? Don’t know what to do in your Facebook Ads dashboard? In this video, you’ll learn how to organize your Facebook Ads campaign to market your product effectively.
To begin organizing your Facebook ads campaign, login to your page and look at the navigation bar on the left and choose the bar that says “Ads Manager.”
After you have clicked that button you’ll see several different options to the right of the navigation bar, but for this video we’ll focus on just a few options related to campaign structure and organization.
The 3 buttons we’re focusing on now are the ones that say, “Campaigns,” “Ad Sets,” and “Ads.”
When you click on “Campaigns” you’ll see a general summary showing all the different ad campaigns you are running.
A campaign is the broad term for the advertisements you are using to target specific fans or purchasers for things like your webinar or e-book (for example). Next, you’ll see the “Ad Sets” button.
This is where you’ll get a visual representation of what your ad will look like. It’s all about whom your ads target and this can range from a few thousand people to hundreds of thousands.
You create an ad set for the people you want to target and that’s how your ads should be set up so they work the most effectively. Examples of your targeted groups could be your email subscribers or people who have liked your Facebook page.
Next, you’ll click the third button which is “Ads” and that’s where you create a great ad for your campaign and choose how much you will spend on each ad set every day.
The great thing about the way this is organized is that you can create a budget for Facebook to follow so you don’t spend more than you want to.
Being able to control how much you spend on each audience that you have specifically targeted is a very powerful marketing tool.
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