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How Can Social Media Help Your Business? Four Tips That Every Small Business Owner Needs to Know

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How Can Social Media Help Your Business

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Learning how can social media help your business can separate your enterprise from those that are not successful. Every day, more and more people are using social media platforms. On this note, it is not difficult to see that it is a great tool that you can use to make your business grow. However, notall business owners are aware how to take advantage of this tool. If you are one of them,  you must learn how can social media help your business. And the easiest way to do it is to look at the things social media do.

  • Social media creates hype, buzz and it spreads the word 

If you have a business, then you must have a word about it. Social media is the place in cyber space where lots of people connect. So here, you have a ready audience. Simply prepare a word about your business. It could be a blog, a snippet or anything that people can read.
If, for example, you are using Facebook for your business, you can inform the crowd by posting status updates, photos and notes. Those who are familiar with your enterprise may share your stuffs. This is how you can increase your audience exponentially.

  • Social media provides instant feedback on surveys in a global scale

If you want to know what the public think about a particular product, social media offers this possibility. Again, we are using Facebook as an example. When you compose a status update, your page will show posting options.

Simply create a poll. Soon enough, you will be able to get the information that you need.

For the simple goal of letting the public know about your business, social media is indeed a great tool. It is important to note though, that bringing awareness is not just the advantage that you can get. Social media is also a great tool to keep your customers loyal. Below, we will discuss additional tips on how can social media help your business.

  •  Maintain a blog

Maintaining a blog enhances your online presence. If your page is well recognized by search engines, it will appear on top search results most of the time. You can gain recognition if you can always your web content. And, the best way to do this is to maintain a blog.

  •  Actively seek for new customers through social media

Those who land on your page, post comments on your post or those who simply liked your updates are your leads. These people may be interested about your business that’s why they were there.

To make sure that your activities in the social media is converted into revenue, set up your goals using Google Analytics. You can use the social referral tool to determine how much of that traffic actually goes to your “thank you” page.

This is also a great way to know if you are losing potential customers. If that’s the case, make the necessary changes to your website. This way, you can take advantage of how can social media help your business.

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by Florentina

Florentina Istrati provides training and consulting to European small business owners who want to grow internationally using digital marketing strategies. She is the author of Facebook Evolve: How To Expand Your Reach and Grow Your Business

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