[CASE STUDY] How To Turn $1 Facebook Ad Spend Into $2, $4, Or Even $10 In Revenue

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If you want to invest in Facebook ads but you aren’t sure about their earning potential, you’re in the right place. In this article, you’ll learn the four main steps I followed to get 1000% ROI with one of my most recent Facebook ad campaigns.

Jessica Riverson is a private client who recently invested in my done-for-you service. I’ve created Jessica’s Facebook ad campaign from A to Z. For $1,882 in ad spend spread over 3 webinars, I helped her to sell more products and making an extra $20,500 in sales.

If you do the math, that’s 1000% ROI. (that’s like turning $1 ad spend in $10 in revenue)  Pretty decent, right? 🙂

Who wouldn’t spend $1,882 to make more than $20,500 back?

If you are an expert who sells coaching, consulting, seminars, or training products, you can easily duplicate this kind of results and have (more) 5 figure months too.

Imagine getting your message out in a big way and making a bigger impact in the world

Imagine attracting MORE clients and start having (More) 5 FIGURE months

Imagine turning $1 Facebook Ad Spend Into $2, $4, Or Even $10 In Revenue

Imagine you knowing how to SELL MORE so that you can grow your business and make money.

Well all that is possible for YOU, when you run Facebook ads campaigns that work and you have an effective funnel set up to share your gifts with the world and work with more people. ..

That’s exactly what I’ve done for my client –I’ve  build an effective Facebook ads sales funnel from A to Z to attract $20,500 in sales.

And here are 4 of the main pillars I’ve used to build her sales funnel

Step 1: CLARITY

I got crystal-clear about her audience’s needs and wants. I knew that her solution (the offer) was something valuable to them. This may seem obvious, but there are people  who don’t have:

  • an idea who their ideal client is
  • a “get rich scheme” type of mindset

When you’re at that stage (meaning, no business foundation) you can still use Facebook ads, but you need to be prepared to do a lot of testing to see what works and what doesn’t. Even if you promote someone else’s product, you still need to know whom you target.

It takes a bit of time to get a winner, too many people decide far too quickly that their campaign isn’t successful and just give up.

If you know your client is on Facebook but you aren’t generating sales, there’s definitely something wrong in your marketing funnel. You may want to find the problem, improve it and convert Likes into paying clients.

Facebook ads it’s one of my favorite marketing tools. What I love about it is that if you know what works and what doesn’t, you can boost your business revenue – no doubt about it! If you want my help, click here to book your session so we can talk about what you need to make your dreams a reality.

Step 2: LEAD MAGNET

I decided to use webinars as a lead magnet because it’s one of the most effective ways to grab people’s attention and share your message.

Your main goal is to share content that aligns with your offer.

For example, if your strategy is to promote a 6- week program at the end of the webinar, it’s smart to make the webinar content a summary of the main lessons in that 6-week program.

By doing that, everyone will receive the information they can use, regardless of whether they invest in your program or not.

For people who are interested in investing in your program, it will be a natural move. They’ll already know what they’re getting.

It’s a win-win situation! 🙂

Now, let’s move to the third step…

Step 3: ADS  

Once I was clear about the audience and lead magnet for Jessica’s campaign, it was time to create Facebook ads that convert.

This step included writing ad copy, creating images, audiences, targeting and so on.

The idea is to create a few ads and test them until you find a winner.

Once you find the winner, use it with more audiences and pay close attention to what’s happening and how each audience responds to your ad.

So, you need to get ready for some serious testing. 🙂 That’s what I did to get that 1000% ROI for my client campaign.

Step 4: TRACKING AND OPTIMIZATION

I admit it. I love doing this. I love tracking, seeing what works and what doesn’t, and making changes to fully optimize the ads.

My main goal is to make the campaign profitable for my clients. When I do this, there are a few metrics I always look at.

Quick heads up: You don’t want to get crazy about who much you pay for a click for example and lose focus on the overall campaign. Keep your eye on the ball and your profit.

For example…..

If you have a $100 product and it costs you $20 in Facebook ads to make a sale, that’s a good deal, right?

If you have a $997 product, you’ll need to invest more than $20 to get a sale. The bottom line: as long as you’re making money, and you are happy with how much you’re paying for a sale, your cost becomes almost irrelevant.

You need to answer questions like:

  • How much is a lead worth to me? (in dollar terms)
  • How much is a sale worth to me?

Once you have you answers, go ahead, start your campaign and kick some serious butt! 🙂 If you need help, let’s talk.

Now, back to you…

Are you using all 4 of these steps, or just 2 or 3 of them? Which one is the most difficult for you – step 1, 2, 3 or 4?

Is there something else you’re doing in your campaign and want to let me know about?

Share your comments, thoughts, questions in the comments below.

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About the Author

Florentina Istrati is the author of the upcoming book The Facebook Plan: How To Strategically Reach More Than 1 Billion Potential Clients. She provides coaching, training and done-for-you packages to experts who want to earn more, rise faster and make a bigger impact.

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(3) comments

Peter ip

Forentina, your pages is very god right now I am study and careful deep to find out the real things which I need and I drop the notes when I have questions,of course I will ask you to help when I needs. By the way, are you in NYC now, as I am going to NYC on tomorrow morning by West-Jet, if you are in NYC shall we have a chance to meet each other?

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Hi Florentina,

Have a nice day. It looks like I understand what are you talking about. And you’re thinking what I’m thinking. Thank you for this information. I just want to ask some clarification about optimization. And it’s good that you’re doing this. We’ll talk to you later.

Take care and looking forward to your reply.

Bea

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